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This biometric information is always vulnerable to get leaked. As in this digital world, everyday software developers get a breakthrough in increasing online security. Similarly, hackers too always remain in a look to develop some bypass and infiltrate that secured digital services. So this may create havoc in the life of any person, as it can leak his/her financial details, which are linked through the Aadhar card.
The above difficulties have generally been overlooked the employers as there were no other alternatives to the biometric attendance machine in the market. And majorly all employers were forced to use the biometric attendance machine at their workspace. But since the global outbreak of the corona various governing bodies have banned the biometric attendance machine from the workspace. And they are asking companies to handle the recognition logs TOUCHLESS and manually.
Nowadays, the demand for a TOUCHLESS attendance system is exceptionally high. And going back again to the primitive manual attendance system will be a sudden and abrupt break to the fast-paced business world, which is incessantly rushing towards an automated world. In the wake of this watershed moment, KENT RO SYSTEM LTD. has come up with yet another cutting-edge technology, KENT CamAttendance. This advanced attendance system comes with lots of user-friendly features which makes it a panacea for all problems attached to any attendance system developed to date.
The breakthrough linked with this product is its direct linkage with the 24*7 available cloud server. It uses Artificial Intelligence (AI) based computer vision to detect the face of the employees and then compare it against the stored photo. After successful matching of face, the “cloud time and attendance system” pops up the message that the attendance is marked successfully. The cloud attendance system works flawlessly with > 99.9% accuracy and stores complete information with end-to-end encryption with the standard of AES 128-bit.
Mask compliance- KENT CamAttendance system is a cutting-edge system, which can be customized in terms of the offices located in the COVID containment areas. These are the locations where the spread of coronavirus is high, and there one cannot take off the mask. So under those conditions too CamAttendance works perfectly well. It recognizes the employee even with the mask on the face. The device takes hardly a few seconds to recognize the face with an accuracy of >99.9%.
Cherishing #Atamanirbharbharat and Make in India program- As we all know that KENT RO Systems Ltd. is purely the Indian company. And the KENT CamAttendance is one of the most cherished products which is entirely designed, developed, engineered, and manufactured in India. Entire data on the cloud server is saved and resides in India.
Works properly even in all odds- The most significant problem associated with any biometric attendance machine before the coronavirus outbreak was linked with its malfunctioning with the season change, and with network blackout time. In the winter season, usually, when our hand skin becomes flaky and dry, the biometric attendance machine faces issues to recognize the employees. And during the network blackout, it has no backup program for storage. However, KENT CamAttendance has solved both problems. It is facial recognition and a fully TOUCHLESS attendance machine. And here the system works even on offline mode and saves the data in its in-built storage, and later stores the data on the cloud server on coming online again.
So KENT CamAttendance with fixing all problems associated with the hitherto biometric attendance machine has become an invincible attendance machine. It has become the best choice available product existing in the market, with long lists of benefits. The KENT CamAttendance will the entire face of the attendance system in the business world. With the AI-based computer vision, it has in-built cognitive abilities and can work automatically of its own.
As you might have already heard, it takes money to make more money and if you want to expand your brand, increase sales, and grow your business fast then you have to market things well and by well we mean in a holistic manner. When it comes to marketing you have two options either go for traditional marketing or digital marketing. Now in this digital world, there are more chances of your business expansion online than there are in the offline mode. So, there is a high possibility that you might be able to survive without offline marketing, but the same cannot be said for digital marketing.
So your business should be very visible in the online world and the simple reason for it is because your potential customers have moved online where they are actively searching for products and services. As of today, about 90 percent of your potential customers use search engines to frequently search for products and services and most of the time even end up making a purchase online. That’s the reason why you would find Top Branding Agency Orange County, Newyork, New Delhi or any other part of the globe engage with the task of social presence creation for firms. Thus, if you are amongst those who think that their online business is not getting enough traffic to make a sale or profit or even run your business smoothly, then you can simply contact business agency orange county. This branding agency will help you improve your search engine optimization and other crucial parts of digital marketing to help you grow faster than you ever expected.
However, if you are someone who wants to learn about the different aspects of digital marketing for professional or personal reasons then you are at the right place, as we are going to discuss the important parts of digital marketing to follow right away.
Search engine optimization is one of the most important aspects of digital marketing as it makes use of certain factors to make your website more visible on the internet and also help it place at the top of the search engine result page whenever someone searches for something related to your product and services. SEO makes use of several components or it works with certain components that can help websites rank better on the search engine.
So, what can you do to improve your SEO? Although we said several factors affect your SEO rankings and it’s true, the most important factor is your content. Yes, the content you have on your website has a major impact on your website, and the type of content you write and the keywords you include in your content can highly affect your SEO rankings. So, we recommend that you invest considerable time in creating effective, engaging, and most importantly include keywords in your content. Keep in mind that an effective SEO includes all aspects of digital marketing and it might not be possible for your website to reach a point where you no longer need SEO, so make sure that you have some strategy and plans ready (including backups) to work consistently on your website SEO and digital marketing.
For marketers, social media is the perfect platform to reach out to a large audience and market online. Today, social media is one of the largest online platforms for marketing purposes. It allows businesses to connect to potential customers directly at a personal level. There are several social media platforms such as Instagram, Facebook, LinkedIn, Reddit, etc. All of these platforms can be effectively utilized to connect to your audience and most importantly engage with them. Today, brands use social media for several objectives like introducing new products, engaging live with an audience, content marketing, influencer marketing, etc. Social media is a huge part of digital marketing and if you are missing out on it, then chances are that you are not even making contact with at least 40 to 60 percent of your potential customers. So, make sure that you have a strong presence on different social media platforms.
PPC (pay per click) is a specialization in bringing a constant flow of traffic to a company's website via undertaking advertising campaigns. This constant flow is achieved by deflecting the traffic from another website through a product or a service advertisement. This is a great marketing strategy that every business brand uses to make sure that they have a constant flow of traffic on their websites. So, make sure that you effectively make use of PPC marketing. However, if you believe that you cannot handle all of this on your own then contact any of the branding agency orange county, California or elsewhere in America. They will not just take off this for you but also help you transform your business into a well-established brand.
About the Author
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Branding Agency NYC, Lifestyle Design, Branding Firm, Exhibition design etc..
Print advertisements are advertisements that are printed and made available through hard copies. They include ads or promotional content included in newspapers, magazines, journals, and more. A print advertisement will help you promote your brands to the print media’s customers. E.g. If you have an online stationery store, a print advertisement in comic books or educational digests will help you reach more students easily. Even though many brands are moving to digital advertisements, print advertisement has prevailed over time. The right combination of digital and print advertisements can reach potential customers across different age, location, gender, and more.
1. The print must be clear.
2. Make wise use of whitespaces.
3.Try to be different.
4.The contact information and brand name need to stand out.
5.Stick to a fixed budget.
6.Use strong headlines or punchlines.
7.Insert high-quality and relevant images.
8.Include a call to action.
9.Describe the benefits in brief.
10.Keep it simple.
Innovation is the key to reaching out to maximum people. You need to think differently and show people that your product delivers what they want. The branding companies in Chennai will help you think out of the box and create unique and effective print advertisements.
Adidas made use of this design in a famous magazine. The space and smooth surface of the magazine were used to print the photos of women exercising across the magazine folds. These women were wearing the Adidas exercise gear and could influence anyone who went through these pages.
No one would like to ride a bike in a maze except for motorcyclists. Honda motorcycles used this strategy to reach out to their prospective customers. The print advertisement showed a road that looked like a maze with many vehicles planted on the route. Motorcyclists would enjoy buzzing through these obstacles with ease.
Augmented reality is slowly shaping our lives and taking over our day-to-day activities. The augmented print advertisement will have a picture printed on a magazine, newspaper or any print media. The prospective customer will have to point their cameras to these images and can inspect the item closely. Famous brands like Ikea and Apple have introduced most of their products on the print media through AR.
Nutella created a unique adjective for their brand- Nutellable. People had something unique and different to identify with the product taste.
People love to read stories. You can make use of stories with rich punchlines to promote your brand. Words can be used creatively to connect with people.
A famous print advertisement to portray the clarity of Ford’s rearview camera shows a dog staring into the camera. A line in the advertisement read “ So that our little friends become more visible.” This advertisement utilized a dog to promote how important this technology is for drivers and animal safety.
The world-famous tomato sauce brand, Ketchup launched a print advertisement which showed steak and fries made of cardboard. The core message that the brand wished to deliver was that your French fries will look tasteless without the sauce.
A mountain of cheese can make our mouths water instantly. This is what Pringles Galaxy displayed when they showed a large chunk of cheese that carved out the words “ Cheese with extra Cheese and a side order of Cheese” Pringle made the right choice of promoting their product with cheese as it was their main ingredient that most people crave.
A single image that portrays the business USP can suffice your advertisement requirements. The photos will clearly define your features without using any words or taglines. The creativity lies in using the right images and graphic designs to target your product or service. An advertisement for the Eva Solo brand shows this minimalist feature. A series of print advertisements were released where different cookware was promoted using minimum recipes.
The Nestle advertisement recently showed many rows of Z. The Z stands for sleeping. Ultimately towards the end of the page, the Z gradually straightens up and becomes N. N stands for Nestle. The tagline for the advertisement read “ Nothing wakes you up as Nescafe”.
A monotonous bold color can help attract people easily. Use a color that will complement your product/service.
The essential advertising skill lies in using creativity to give people what they want. There are loads of advertisements seen in newspapers, magazines, and other print media. However, very few grab our attention. There are a few top branding companies in Chennai with great designers and marketing experts to help you reach prospective customers and influence them further.
About Author:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on the best branding agencies in Mumbai, Lifestyle Design, Branding Firm, Exhibition design, etc.